To ensure delivery of the Dremel eNewsletter,
please add email@dremel.messages4.com to your address book

If you’re having trouble viewing this e–mail correctly, click here to view it as a Web page.
eNewsletter – Tell us what you think.

Bluebar
Visit our Web site to learn about our products!
Bluebar
Buy a Dremel online or in stores.

Bluebar
Show Your Pride with Dremel Gear!

This month, Dremel is happy to give our eNewsletter readers a sneak-peak of the new Dremel 4000, Dremel’s newest top–of–the–line rotary tool debuting in October. Read about the tool’s extensive design process and resulting new and improved features.

As always, visit Dremel.com for project ideas, expert advice, product information and to engage in the Dremel Message Board. You can also follow us on   facebook   twitter   YouTube

Featured Product — Dremel 4000

Dremel users are a vocal bunch. You depend on Dremel rotary tools for more applications than we could ever think of, so when something could be better or when you absolutely love something about your Dremel tools, you tell us.

And now, more than ever before, we wanted all the input we could get. Embarking on the development of a new top–of–the–line rotary tool, we wanted our users to guide us. We wanted to know everything.

And thus, we kicked off the development of the Dremel 4000 rotary tool with extensive consumer research. We held focus groups and captured hundreds of hours of video of our users talking about, and using, rotary tools. We polled users online.We conducted a thorough study of tool ergonomics. We listened, we watched and we learned: Consumers wanted the best of all worlds – a tool that looked good, felt good and performed unlike any other.

Users told us: “There is no such thing as too much power.”

Consumers wanted a high–performance tool, so we installed a high-performance motor, brand new to the Dremel brand. Users can feel the difference as the Dremel 4000 slices through cuts with ease and requires less effort to complete standard tasks. The motor has enough torque to support all Dremel accessories and attachments, including the high–performance MS400 MultiSaw and PL400 Planer. We added electronic feedback control to offer consistent power as the tool senses workloads and adjusts to maintain tool speed through tough applications.

Again and again, we heard: “I want to get up close to the project Iím working on. I want to hold the tool however I want.”
Consumers demanded more control. So, we made the Dremel 4000 a symmetrical, cylindrical shape to allow users to grip the tool in numerous ways. We strategically placed a separate on/off switch and speed dial so as not to interfere with the grip – nothing sticks up or out to get in the way. We added a pencil–grip nose cap closer to the end of the tool for added comfort and stability. We covered the tool in 360 degrees of soft grip for the first time so all grip styles are supported by comfortable padding.

“I want to change accessories faster,” our consumers requested.
We developed a new, multi-position collet lock system with ten locking positions instead of two, making it easier for users to lock the output shaft quickly when changing accessories.

When we were finished, we realized that our users helped us design the Dremel brand’s highest performing and most versatile rotary tool ever.

“The Dremel 4000 has everything our customers have asked for in a rotary tool. It is truly a tool designed by consumers, but built by Dremel,” said Gavin Jerome, group product manager. “When designing a tool, you always hope it has a legacy. I think the Dremel 4000 is here to stay.”

From the time users first pick it up, then first turn it on, the Dremel 4000 feels high–end and high–quality. It sets a new standard for rotary tool technology, and we can’t wait to hear what Dremel users think. After all, we couldn’t have done it without you.

The Dremel 4000 will be available beginning in October 2009 at most hardware stores and home improvement centers nationwide for a suggested retail price range from $79 to $149 USD.
Expert Advice — Determining the Right Rotary Tool for Your Needs

With so many Dremel rotary tools to choose from, how do you know which one is right for you? Dremel wants to make it simple for you to decide, so the brand has developed a new rotary tool versatility matrix to give users a better understanding of each tool’s range of uses.

The versatility matrix will begin appearing on new product packaging in a sliding scale format. Tools will be ranked on a four-point scale of versatility from basic to high. For example, the new Dremel 4000 is ranked as high on the versatility matrix, while the Dremel 100 is ranked as basic.

To learn more about what each ranking means, download the complete rotary tool versatility matrix here.

For additional assistance, please contact the Dremel Experts via e–mail or 800.437.3635. We can be reached Monday through Friday from 7 a.m. to 6 p.m. CST.

Dremel News

Win a Dremel 4000

Want to be among the first to try the Dremel 4000 rotary tool, before you can buy it in stores? Just to make sure you were paying attention, tell us, where is the Dremel 4000 ranked on the rotary tool versatility matrix? Send your one–word answer along with your name, shipping address (no P.O. boxes) and phone number in the body of the e–mail and Dremel 4000 in the subject line. We’ll pick five entries at random and announce the winners next month.

Congratulations

Thanks to all Dremel 100–, 200– and 300– Series rotary tool owners who completed our core rotary tool surveys last month. Your feedback is appreciated! Congratulations to the seven winners who were chosen at random to win a Dremel 400 Series XPR™ Rotary Tool Kit: Terry Ogburn, Columbus, OH; Karen Thompson, Spring Valley, CA; Richard Jackson, Palm Bay, FL; David Carman, Salisbury, NC; Mark Coe, Tatla Lake, BC, Canada; Marge Callahan, Buffalo, NY; and David Goode, Winston Salem, NC.

Stay tuned for more Dremel news this year!

Safety reminder: When working with Dremel brand or any other power tool, always wear eye protection and a dust mask, and read and understand the owner’s manual prior to using.
Video