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75 years ago, A.J. Dremel started a tradition of producing ingenious tools that meet users’ evolving needs. Today, the Dremel brand is one of the leading brands in the tool industry. This spring, the Dremel brand continues its tradition of excellence by offering the Dremel 75th Anniversary Limited-Edition Rotary Tool Kit.

Visit Dremel.com to preview the 75th Anniversary Took Kit and other new product offerings. Dremel.com features video demonstrations, detailed product descriptions and step-by-step project instruction.
Dremel Rotary Tools A Family Tradition

Rob Dremel, grandson of company founder, A.J. Dremel, has rotary tools in his blood. Growing up in Racine, Wis., he was involved in the family business from the start. Rob’s grandfather lived kitty-corner from him, his uncle Bill Dremel lived across the street, and his other uncle, Eddie Erdmann, head of sales for the company, lived nearby. Frequently, Rob’s father and uncles would drop by his grandfather’s house for coffee on their way to work in the morning to discuss the business and new product ideas. Rob often worked summers and weekends at the Dremel plant, where his duties included sweeping out the warehouse and working the assembly line.

“Being the boss’ son, you would think I’d have had a pretty easy job,” says Rob. “But the truth is, my father and uncles worked me pretty hard! Looking back, it was probably the best thing for me. I learned the business from the ground up and developed a deep respect and understanding of tools.”

When the Dremel family decided to sell the company in the early seventies, Rob and his father moved to Palm Springs, Calif., and opened a Dremel Service Center. Today, that facility is still running strong and services Dremel products, provides warranty repairs and sells new Dremel tools and accessories. Rob is keeping it all in the family by employing his mother, who does the bookkeeping, and his two daughters, who provide clerical support including invoicing, packing and filing.

“When my father and I established our service center in Palm Springs, it gave us both the chance to continue to work in the field that we loved,” said Rob. “We enjoyed working together, and we enjoyed working with tools. Our business has been running for 30 years now and it has given me a chance to stay involved with Dremel and carry on my family’s legacy.”

When he recalls his grandfather, Rob says A.J. always thought big, but he doesn’t think the Dremel Company founder ever dreamed that the company he created would grow into what it is today. Rob knows his grandfather would be proud, as would his father and uncles who ran the business after his grandfather retired.

“They saw Dremel as a family – a place where people cared and respected each other,” says Rob. “They were always looking for new products - innovation and creativity were in their blood, just like it is today at Dremel. It’s been a great 75 years, and I can’t wait to see what happens next.”

Rob’s favorite Dremel tools include the 380 Rotary Tool, which his father helped design, and the more recent Lithium-Ion Cordless Rotary Tool.
Featured Products
Limited-Edition 75th Anniversary Rotary Tool Kit

In honor of its anniversary, the Dremel brand is proud to offer a Limited-Edition 75th Anniversary Rotary Tool Kit in a commemorative tin. The kit comes complete with 75 genuine Dremel accessories in the categories of cutting, polishing, sanding and grinding, and includes a bonus 12-in-1 Multi-Tool that features a pliers and an array of blades. The Dremel 75th Anniversary Limited-Edition Rotary Tool will be available for a limited time only starting in May 2007 at most hardware stores and home improvement centers nationwide for a suggested retail price of $75.99. For more information, visit the product page for the Limited-Edition 75th Anniversary Rotary Tool Kit.
Ask The Experts

I have a Dremel 400 Series XPR. Can I etch with this tool?
   ~ Jimmy, via e-mail

Absolutely! The Dremel 400 Series XPR is a great tool for etching, as are our other rotary tools such as the Dremel Stylus and the Dremel 300 Series. Depending on the material you etch into, the accessory that you choose is the most important choice.

Some common materials to etch into include glass, metal, stone and wood. With Mother’s Day around the corner, the perfect Mother’s Day gift is a personalized glass vase filled with your mom’s favorite flowers! For project details, visit the Projects and Community page under the Decorative Projects link to see the Etched Vase step-by-step project.

When using Dremel products, always remember that safety comes first! Wear eye goggles and a dust mast if the material produces dust. For additional suggestions on bits to use, try using the Attachment & Accessory Fast Finder located on the right hand side of the Attachments & Accessories page or contact the Dremel Experts via e-mail or by calling 1-800-437-3635.
Dremel News

Are you interested in the Limited-Edition 75th Anniversary Rotary Tool Kit? Be the first reader* to send an e-mail to dremel@jsha.com with your name and street address, and you’ll receive your own Limited-Edition Kit!

Dremel.com offers more than tool facts and projects – it’s an interactive community. Visit the Projects and Community section to provide your own insights, get answers to your questions and show off your creations. The Customer Gallery offers a place to post your Dremel creations for others to see and the Message Board is a great forum for inspiration and advice from other Dremel® owners and product managers. Visit today!

*Entries to win a 75th Anniversary Rotary Tool Kit exclude Dremel and Bosch employees and family members.