|With the start of spring just around the much-anticipated corner, it’s time to freshen things up around your home and also at the Dremel® brand. This month, help us refresh the Dremel eNewsletter by sharing your opinions in the brief survey below. Or share your thoughts with the Dremel brand by contributing to our consumer panel.
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The Dremel Brand Connects With Consumers Through Dremel Link
Dremel consumers are as diverse as they come. Some use Dremel rotary tools to distress denim jeans while others use them to fix-up their homes or carve perfect wooden birds. While the Dremel staff uses its tools regularly, it’s impossible to understand each application for such a multi-functional tool.
In an effort to connect more closely with our consumers, and gain a better understanding of their needs, motivations, interests and behaviors, Dremel hosts regular meetings with the Dremel Link – a group of Dremel enthusiasts who provide feedback on Dremel products, services, programs and communications, and also execute research on behalf of the brand.
Established two years ago, Dremel Link groups currently meet in Kenosha, Wis., Palm Springs, Ca., and Tampa, Fla. Representing a diverse profile of interests and demographics, members discuss how they use Dremel tools as part of their hobbies or vocations, test new products, review packaging and instructions and give suggestions on improving products and services.
Several ideas that have sprouted from Dremel Link meetings have become a reality. A recent suggestion was that the Dremel brand should post a phone number in store displays where its products are sold so consumers have a reliable source to call when they’re considering what products they should be purchasing. The idea worked so well that the Dremel staff worked evenings and weekends over the holiday season to assist consumers with questions.
“It’s really sort of incredible to watch the meetings unfold,” said Jim Corman, program leader. “The members come loaded with thoughtful suggestions on how to make our products better. Sometimes Link members actually start sketching their product suggestions. It’s fascinating to see all of that happen.”
Dremel Link is always looking for additional members. If you’re interested (even if you’re not located near one of the current meeting centers), contact Peggy Brunet-LeMay, meeting coordinator, at Peggy.LeMay@us.bosch.com or 800.437.3635, ext. 6987.
|eNewsletter Reader Survey
We need your input to help us tailor the Dremel eNewsletter to serve our loyal readers better. Consequently, we’d like to ask you a few questions such as: What’s your favorite part of the eNewsletter? What information could you do without? Do you want to see more rebates or videos? How often would you like to receive the eNewsletter? Fill out our brief survey – it will take less than five minutes – and five winners will be randomly selected from all who completed the survey for a choice of one of three tool prizes: Dremel Duo® Two-Tool Kit, 300 Series Variable-Speed Tool Kit or Glue Gun Kit.
Click here to take the survey.
|Expert Advice – Screwdriver Vs. Rotary Tools: What’s the difference?
Since so many Dremel-brand accessories can be swapped between different models of rotary tools, it’s easy to get confused where their interchangeability ends. Although the new Dremel Driver™ cordless screwdriver looks and feels a lot like the Dremel Stylus™ rotary tool, it is important to remember that it functions much differently, and therefore, cannot be used in conjunction with rotary tool bits and accessories.
Why? The Dremel Driver cordless screwdriver spins at a maximum speed of 300 rotations per minute to deliver optimum performance for driving screws and fasteners. High-speed rotary tools reach speeds of 100 times faster, delivering too much speed and not enough torque to successfully drive a fastener. Most rotary tool applications, such as using a cut off wheel to sever a screw, require high speed and low torque to be successful.
If you have additional questions, please contact the Dremel Experts via e-mail or 800.437.3635. We can be reached Monday through Friday from 7 a.m. to 6 p.m. CST.
Thanks to Randall Sly, Coral Springs, Fla., for sharing a Valentine’s Day gift idea that can be created using Dremel tools, primarily using the 1830 18-Inch Variable Speed Scroll Station™, 400 Series XPR Rotary Tool, 335 Plunge Router Attachment and 231 Shaper/Router Table. Sly made the decorative box for his wife on the couple’s fifth anniversary, which calls for “wood” as the traditional gift. He cautions that using hard wood, such as red oak, is a must for the intricate scroll work. Sly will receive a Dremel Glue Gun as a thank-you for sharing his project.
Stay tuned for more Dremel news this year!
Safety reminder: When working with Dremel brand or any other power tool, always wear eye protection and a dust mask, and read and understand the owner’s manual prior to using.
Dremel.com offers more than tool facts and projects – it’s an interactive community. Visit the Projects and Community section to provide your own insights, get answers to your questions and show off your creations. The Customer Gallery offers a place to post your Dremel creations for others to see, and the Message Board is a great forum for inspiration and advice from other Dremel owners and product managers. Visit today!