MT. PROSPECT, Ill. – JUNE 14, 2011 — The Dremel® brand has partnered with expert craftsman Chip Wade, of HGTV’s “Curb Appeal: The Block” and “Designed to Sell,” to conquer one feat this year: ‘Tackling America’s To-Do List.’ Launching this month on the Dremel Facebook page, Wade will lead viewers through step-by-step instructions and tool recommendations for tackling what a national survey revealed are among the top projects on homeowners’ to-do lists.
“So many people have a to-do list of home improvement projects they would like to complete, but without the right directions and materials, people can become discouraged and let these tasks fall by the wayside,” said Wade. “I’m happy to be partnering with Dremel to provide Americans with the tool solutions, project ideas and expert advice they need to successfully cross projects off their lists for an accomplished 2011.”
A new video will be released monthly on www.Facebook.com/Dremel revealing expert advice to help Americans tackle their DIY projects using Dremel tools, including: installing base molding in a living room or bedroom, routing a groove in molding to hide cables and other wires, replacing broken bathroom floor tiles, smoothing out a weathered deck for re-staining or painting and adding a backsplash to a kitchen wall.
The Dremel brand surveyed 500 homeowners to uncover America’s top projects as well as discover what motivating factors lay behind them. The key insights and statistics are listed below:
While the ‘Tackling America’s To-Do List’ video series and program featuring Chip Wade lives primarily on the Dremel Facebook page, videos will also be available on the Dremel brand’s YouTube channel. Project steps highlighted in the videos will be available for download on www.Dremel.com as an easy reference for consumers seeking to start their own home improvement projects. As part of his partnership with Dremel, Wade will lend his expertise and advice to DIYers as he answers questions on the Dremel Facebook page and on Twitter, where he will host chats for consumers.
For additional editorial information, high-resolution images and step-by-step project directions, please visit the Dremel newsroom at www.dremelnewsroom.com.
Since inventing the high-speed rotary tool more than 75 years ago, Dremel has become the trusted name in high-speed rotary tool technology, providing creative solutions for hands-on professionals, homeowners, craftspeople and artists alike. The Dremel brand’s leadership in design and manufacturing has made it the top selling rotary tool in the world, a reflection of the company’s commitment to innovation and quality.
Today, as a wholly owned subsidiary of the Robert Bosch Tool Corporation in Mount Prospect, Ill., Dremel continues to build upon this legacy with a full line of high-performance rotary tools and rotary tool attachments and accessories, specialty tools and an oscillating tool and oscillating accessories, delivering the perfect solution for almost any job. Regardless of what the task may be, users quickly realize they can depend on the Dremel brand to provide the satisfaction of a job well done.
For information on Dremel products, project ideas and problem-solving tips, visit us at www.dremel.com or call Dremel at 1-800-437-3635.
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