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DREMEL® MICRO™ 8050 IS THE MOST ANTICIPATED ROTARY TOOL LAUNCH OF THE YEAR

#MyBrilliantIdeaSweeps photo-sharing promotion celebrates fans' brilliant ideas, projects and crafts for the chance to win a one-of-a-kind, custom-engraved Honda Ruckus

Dremel 8200
Dremel Micro 8050

MT. PROSPECT, Ill. – September 2, 2014 — The introduction of the Dremel® Micro™ 8050 marks a new milestone for the brand. Hailed as the most powerful and precise compact cordless rotary tool Dremel has yet to produce, its size, ergonomics and first-to-market integrated LED front-end lighting make it the ideal choice for everything from detailed crafts to DIY tasks.

"The Micro 8050 represents a new evolution in the rotary tool category that offers precise control with surprising power," said Ed Pchola, product director for Dremel. "It fills a need for a multifunctional tool for people who engage in hands-on, detailed activities."

With LED features such as unparalleled front-end lighting, variable-speed indicator and battery fuel gauge, as well as a docking station charger that automatically stops charging when the batteries have reached capacity, the Micro 8050 is always prepared to tackle detailed work and tight spaces.

"Portable and versatile, this is the most brilliantly powerful and ergonomically-friendly tool on the market," said Pchola. "It's going to prove highly popular with hobbyists and crafters."

Dremel Micro 8050 Product Strengths:

Catalog Number: 8050-N/18

"Perhaps the most exciting part of this national launch will be the brilliant projects this revolutionary tool will help inspire and complete," said Pchola. "Dremel users are a part of the 'maker movement' sweeping the country, and we are consistently driven by their loyalty to design better products."

The Dremel Micro 8050 is available nationwide at Home Depot and Lowe's and online at Amazon.com for an MSRP of $89 USD. For more information on Dremel products, project ideas and problem-solving tips, visit www.dremel.com or call Dremel at 1-800-437-3635.

About the Dremel #MyBrilliantIdeaSweeps
Now through October 12, 2014, Dremel is celebrating its fans' everyday brilliant ideas with the #MyBrilliantIdeaSweeps. To enter, participants must share a photo that represents their brilliant idea, project or craft with a caption describing it on the Dremel Facebook page or by sharing their photo on Twitter or Instagram tagged with #MyBrillianIdeaSweeps. One lucky fan will win a one-of-a kind, hand-engraved 2014 Honda Ruckus scooter created by Shawn Lisjack and a Micro 8050. Sixteen runner-up prizes (two awarded each week of the sweepstakes) will include a Micro 8050 tool with a selection of items crafted by Dremel Makers, including a branch-handled box by Natalme, hand-stamped necklace by SimplySweetHome, carbon fiber cufflink set made by bcrdesigns, a wood novelty box by Turtle Crossing Arts, and a pair of mason jars with custom-burned wooden tags by Soulful Simplicity. For rules and to learn more, visit www.facebook.com/dremel.

About Dremel
Since inventing the high-speed rotary tool in 1934, the Dremel brand has expanded its legacy of industry leadership and excellence into a full line of versatile tool systems that deliver the perfect solution for almost any job. Whether it's our Dremel rotary tools, Multi-Max™ oscillating tools, Ultra-Saw™ and Saw-Max™ multi-saws, Fortiflex™ flex shaft tool or another tool in the Dremel family, consumers have come to know and trust the brand to complete their projects. Combining compact size, ergonomic design, precision and versatility, with the wide range of highly engineered accessories, Dremel tools can be used to accomplish a multitude of applications on a variety of materials.

Today, as a wholly owned subsidiary of the Robert Bosch Tool Corporation in Mount Prospect, Ill., Dremel celebrates 82 years in business and maintains its commitment to innovation and quality as the manufacturer of the top-selling rotary tool in the world. Regardless of what the task may be, the Dremel brand is devoted to providing the best tools so users can always experience the satisfaction of a job well done.

 

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Editor’s Note: Dremel® is a registered brand name and is used as an adjective to describe the products made by the Dremel brand.

Contacts:

Alyssa Cicero, JSH&A Communications
630.916.3034
Alyssa@jsha.com

John Hauter, Dremel
224.232.3341
John.Hauter@us.bosch.com